A MALAYALAM STORY - NERAMOYE
Monday 30 December 2013
Sunday 22 December 2013
Saturday 21 December 2013
Tuesday 17 December 2013
GODS OWN COUNTRY
GODS OWN COUNTRY
Kerala, a state situated on the tropical Malabar Coast of southwestern India,
is one of the most popular tourist destinations in the country. Named as one
of the ten paradises of the world by the National Geographic Traveler,
Kerala is famous especially for its ecotourism initiatives. Its unique culture
and traditions, coupled with its varied demography, has made Kerala one of the
most popular tourist destinations in the world. Growing at a rate of 13.31%,
the tourism industry is a major contributor to the state's economy.
Until the early 1980s, Kerala was a relatively unknown destination,
with most tourism circuits concentrated around the north of the country.
Aggressive marketing campaigns launched by the Kerala Tourism Development
Corporation—the government agency that oversees tourism prospects of the
state—laid the foundation for the growth of the tourism industry. In the
decades that followed, Kerala Tourism was able to transform itself into one
of the niche holiday destinations in India. The tag line Kerala- God's Own
Country was adopted in its tourism promotions and became a global superbrand.
Kerala is regarded as one of the destinations with the highest brand recall.
[4] In 2010, Kerala attracted 0.66 million foreign tourist arrivals.
Kerala is an established tourist destination for both Indians and non-Indians
alike. Kerala is popular for her beaches, backwaters, mountain ranges and
wildlife sanctuaries. Other popular attractions in the state include the
beaches at Kovalam, Kappad, Cherai and Varkala; backwater tourism and lake
resorts around Vembanad Lake, Kumarakom and Alapuzha; hill stations and resorts
at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi; and national parks and
wildlife sanctuaries at Periyar and Eravikulam National Park. The "backwaters"
region—an extensive network of interlocking rivers, lakes, and canals that centre
on Alleppey, Kumarakom, and Punnamada—also see heavy tourist traffic. Heritage
sites, such as the Padmanabhapuram Palace, Hill Palace, Mattancherry Palace are
also visited. The city of Kochi ranks first in the total number of international
and domestic tourists in Kerala. To further promote tourism in Kerala Grand
Kerala Shopping Festival was started by the Government of Kerala in 2007.
Since then it has been held every year during the December–January period.
The state's tourism agenda promotes ecologically sustained tourism, which
focuses on the local culture, wilderness adventures, volunteering and personal
growth of the local population. Efforts are taken to minimise the adverse
effects of traditional tourism on the natural environment, and enhance the
cultural integrity of local people.
Kerala, a state situated on the tropical Malabar Coast of southwestern India,
is one of the most popular tourist destinations in the country. Named as one
of the ten paradises of the world by the National Geographic Traveler,
Kerala is famous especially for its ecotourism initiatives. Its unique culture
and traditions, coupled with its varied demography, has made Kerala one of the
most popular tourist destinations in the world. Growing at a rate of 13.31%,
the tourism industry is a major contributor to the state's economy.
Until the early 1980s, Kerala was a relatively unknown destination,
with most tourism circuits concentrated around the north of the country.
Aggressive marketing campaigns launched by the Kerala Tourism Development
Corporation—the government agency that oversees tourism prospects of the
state—laid the foundation for the growth of the tourism industry. In the
decades that followed, Kerala Tourism was able to transform itself into one
of the niche holiday destinations in India. The tag line Kerala- God's Own
Country was adopted in its tourism promotions and became a global superbrand.
Kerala is regarded as one of the destinations with the highest brand recall.
[4] In 2010, Kerala attracted 0.66 million foreign tourist arrivals.
Kerala is an established tourist destination for both Indians and non-Indians
alike. Kerala is popular for her beaches, backwaters, mountain ranges and
wildlife sanctuaries. Other popular attractions in the state include the
beaches at Kovalam, Kappad, Cherai and Varkala; backwater tourism and lake
resorts around Vembanad Lake, Kumarakom and Alapuzha; hill stations and resorts
at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi; and national parks and
wildlife sanctuaries at Periyar and Eravikulam National Park. The "backwaters"
region—an extensive network of interlocking rivers, lakes, and canals that centre
on Alleppey, Kumarakom, and Punnamada—also see heavy tourist traffic. Heritage
sites, such as the Padmanabhapuram Palace, Hill Palace, Mattancherry Palace are
also visited. The city of Kochi ranks first in the total number of international
and domestic tourists in Kerala. To further promote tourism in Kerala Grand
Kerala Shopping Festival was started by the Government of Kerala in 2007.
Since then it has been held every year during the December–January period.
The state's tourism agenda promotes ecologically sustained tourism, which
focuses on the local culture, wilderness adventures, volunteering and personal
growth of the local population. Efforts are taken to minimise the adverse
effects of traditional tourism on the natural environment, and enhance the
cultural integrity of local people.
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