Wireless Application Protocol (WAP)

Wireless Application Protocol (WAP) 

•  Benefits 
• Operators

For wireless network operators, WAP promises to decrease churn, cut costs, and increase the subscriber base both by improving existing services, such as interfaces to voice-mail and prepaid systems, and facilitating an unlimited range of new value-added services and applications, such as account management and billing inquiries. New applications can be introduced quickly and easily without the need for additional infrastructure or modifications to the phone. This will allow operators to differentiate themselves from their competitors with new, customized information services. WAP is an interoperable framework, enabling the provision of end-to-end turnkey solutions that will create a lasting competitive advantage, build consumer loyalty, and increase revenues.

Content Providers Applications will be written in wireless markup language (WML), which is a subset of extensible markup language (XML). Using the same model as the  Internet, WAP will enable content and application developers to grasp the tag- based WML that will pave the way for services to be written and deployed within an operator's network quickly and easily. As WAP is a global and interoperable open standard, content providers have immediate access to a wealth of potential customers who will seek such applications to enhance the service offerings given to their own existing and potential subscriber base. Mobile consumers are