Tuesday 19 February 2013

2. CONCISENESS:


2. CONCISENESS:
With the advent of information revolution, business messages are getting short day by day. This is
because of huge inflow and outflow of messages on daily basis. Therefore, conciseness is a prime
requirement. Following points should be considered for achieving conciseness.
(a) Omitting trite expressions.
(b) Avoid unnecessary repetition.
(c) Include relevant facts.
(a) Omitting Trite Expressions:
Trite expressions are also called clichés or stereo typed expressions. They are usually
longer, formal and relatively meaningless because of over use.
Example:
Trite: In accordance with your request of recent date, we are enclosing herewith
our cashier’s cheque in the amount of Rs 20,000, representing a withdrawal
of said saving A/c. No. 3595.
Improved: According to your request of April 25, cheque of Rs. 20,000 is enclosed.
(b) Avoid Unnecessary Repetition:
Skillful business writers avoid unnecessary repetition by rewording their message and
trying to reduce it by almost 50%. In other words first draft of the message is never final
and it always requires a second reworded reduced draft before dispatched to the receiver.
Example:
Wordy: I have your letter of October 14 and wish to say that we will be glad to give
you a refund for shirt you purchased here last week.
Improved: You can avail refund for the shirt you purchased last week.
(c) Include Relevant Facts:
Relevant facts refer to those necessary facts which should be present and should never be
compromised for achieving conciseness.

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