4. COMPLETENESS:

4. COMPLETENESS:
It is not necessary that all seven C’s could be applied to all types of business messages. The ‘C’ of
completeness should be kept in mind especially giving replies to inquiries and writing adjustment
letter. Following points are considered for the ‘C’ of completeness.
(a) Answer all questions asked.
(b) Give something extra. When desirable.
(c) Check for five W’s.
(a) Answer all Questions Asked:
If in the product related inquiry the prospective customer has asked four questions, it is
much necessary to answer all the four questions. Even if a single question is missed and not
answered, the inquirer is having all the reasons to believe that the person giving reply is a
careless person or he is not interested in answering the questions or there is something
wrong which he is willing to hide.
(b) Give Something Extra When Desirable:
Normally a good marketing technique applied by managers is to offer something extra apart
from original questions asked. This something extra may be the point of sale for the
producer because customer would like to buy from such a manufacturer who is offering
something extra, which others are not offering.
(c) Check for 5 W’s:
Five W’s to Who, What, When, Where and Why. For example to order merchandise, we
should make clear What we want, When we need it, Where it is to be sent, How the
payment will be needed.