6. Listening:

6. Listening: Besides reading, writing, and speaking, a fourth area of communication,
listening, has now been recognized as an essential management tool. Listening has
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become so important that some companies have begun holding seminars for employees
on the subject.
Why Listen? Studies have shown that managers spend approximately 60 – 70% of their
time communicating. Of that amount of time, approximately 55 – 65% is spent listening.
Effective listening has five advantages:
o It may result in better relationships at home and at work
o It helps us to better understand those with whom we communicate
o It provides important information
o It stimulates new ideas
o It motivates others to improve their listening skills
These advantages, all secured as a result of effective listening, help us to become
effective managers.
Levels of Listening:
o Attentive listening for important information
o Empathetic listening to appreciate others‟ attitudes, feelings and emotions
o Casual listening to music and informal discussion for pleasure