Define Business Communication?

Q. Define Business Communication?
Ans: Communication is defined as “The flow of material information perception, understanding
and imagination among various parties”.
Business includes those organizations, which are engaged in the production and distribution
of goods and services to earn profit. Therefore Business communication means, “Flow of information,
perception etc. either within a business organization or outside the organization among different
parties”.
EXPLANATION:-
We can extract the following points form the above definition;
(i) Flow between two or more parties.
In business communication the material flow from one person to another person or from
many persons to different people. This flow may either be inside the organization or outside the
organization.
(ii) Flow of information, perception, imagination etc.
Flow of information takes place when a party transfers the material to another mind. For
example, when a news caster says, “Pakistan has conducted nuclear test on 28th May 1998”. This is a
flow of information from news caster to the listeners.
Flow of perception means transfer of different feelings. Finally, flow of imagination that
occurs when a painter conveys his/her imaginations through a portrait.