EXTERNAL COMMUNICATION:
1. Hiring the employees:-
If a company wants to hire some one, it advertises the vacancy, receives applications, calls
the candidates, takes the interview and then offers job to the successful candidates. The whole process
requires communication.
2. Dealing with customers:-
Sales letters and brochures, advertisements, personal sales calls, and formal proposals are
all used to stimulate the customer’s interest. Communication also plays a part in such customer related
functions as credit checking, billing, and handling complaints and questions.
3. Negotiating with suppliers and financiers:-
To obtain necessary supplies and services, companies develop written specification that
outlines their requirement. Similarly, to arrange finance, they negotiate with lenders and fill out loan
applications.
4. Informing the investors:-
Balance sheet, income statement, and ratio analysis are used to inform the investors
regarding performance of business.
5. Interacting with Govt.:-
Government agencies make certain rules to regulate the economy. These rules are
communicated to organizations through various papers. These organizations try to fulfill, these
requirement like filling taxation form and other documents.
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