Q How job application letter is like a sales letter? Explain with reference to its functions. Mention the considerations for writing effective job application letters.

Q How job application letter is like a sales letter? Explain with
reference to its functions. Mention the considerations for writing
effective job application letters.
Ans: JOB APPLICATION LETTER:
A job application letter should be organized like sales letter, because it intends to sell the
writer’s services to the reader. The immediate purpose of a job letter is to secure an interview
and the final goal is to get employment.
Solicited Job Letter:
Solicited job letter written in response to an invitation (usually advertisement) has the advantage
that a vacancy exists and that the employer is anxious to fill it. Its disadvantage is that if faces
competition.
Unsolicited job letter, written to an employer who has not invited an application, does not face
competition. But, possibility of non-availability of job is its disadvantage.
Functions of Job Letters:
1. Attracting Attention:
Attracting attention of the employer through appropriate stationery, neat typing, proper layout,
paragraphing, etc. further, the opening should not be stereotyped.
2. Creating Desire:
Creating desire to engage the applicant by describing required qualifications, interest in the job and
environment, and personal favorable circumstance. Because employers prefer those candidates who
have the required qualifications, interest and favorable circumstances.
3. Convincing the Employer:
Convincing the employer by giving specific details of qualifications and experience, names of
references, and results of aptitude and intelligence tests previously taken. Further, enclosed certificates,
recommendation letters from former employers, teachers, etc. and simples of work, e.g. translations,
poetry, paintings, etc., may also convince the employer.
4. Stimulating Action:
Stimulating action by making courteous, graceful and confident request for interview that may lead
to the ultimate goal of the job letter – the employment.
Considerations of Writing Effective Job Letters:
1. Using appropriate stationery.
2. Neat typing with proper layout.
3. Describing qualifications, experience interest, etc.
4. Avoiding stereotyped opening.
5. Being specific, definite, courteous and graceful.
6. Giving names of references.
7. Mentioning the results of aptitude and intelligence tests previously taken.
8. Making request for interview.
9. Explaining reasons for leaving the previous job or for being unemployed, if necessary.
10. Enclosing copies of the certificates and recommendation letters.