Q. What are the direct and Indirect approaches?

Q. What are the direct and Indirect approaches?
Direct (Deductive) Approach:
The direct approach is used for Direct Request and Good News Plans, because the message is
easily understandable and considered favourable or neutral. Under direct approach the message
begins with the main idea or good news, and necessary explanatory details follows in one or
several paragraphs. The message ends with an appropriate friendly paragraph. Thus a direct
approach has three parts – main idea, explanation and friendly close.
Indirect (Inductive) Approach:
The indirect approach is used for Persuasive Requests and Bad News Plans, because the receiver is
expected to resist and react unfavourably. Under indirect approach the message does not begin
with the main idea or bad news. Instead it begins with some relevant pleasant or neutral statements
followed by adequate explanations, before introducing the unpleasant idea. Here also the message
ends with appropriate friendly or sympathetic words. Thus, an indirect approach has four parts –
statements to “get in step” with the reader, explanations, main idea and friendly and courteous
close.