Wednesday, 20 February 2013

Summary:


Summary:
 People derive an image (impression) of an organization as a result of evaluating
the quality (or lack thereof) of a business letter.
 The business letter is quite costly
 The business letter is usually divided into
o The heading (includes the letterhead and date)
o The inside address
o The salutation
o The body of the letter
o The complementary close
o The signature. Added to these are miscellaneous items such as the subject
And reference lines, attention line, author‟s and typist‟s initials, and
enclosure and carbon copy notations.
50
50
 The forms most usually used for business letters nowadays are
o Full block form
o Modified block form
o Modified block form with indented paragraphs.
 The principles of business communication include
1. Conciseness,
2. Completeness,
3. Courtesy,
4. Correctness,
5. Clarity,
6. Logical organization,
7. Attractiveness,
8. Natural tone.

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