Q. Discuss five elements (Factors) of the process of communication;

Q. Discuss five elements (Factors) of the process of communication;
Ans: Communication is the exchange of ideas between two minds. This process of exchanging
idea is based on following five factors.
1. Sender:-
Sender is the person who initiates the process of communication. He generates an idea in
his mind regarding production invention, innovation, request, order, enquiry etc. So, he is the first
factor of communication process and his function is to generate an idea. Therefore, it is necessary that
the idea should be clear, and convertible into message. For this purpose, the sender needs to apply his
knowledge and imaginative power.
2. Message:-
The idea in the mind of sender is transformed into words that is called message. The sender
decides on the length, style, organization and tone of the message. The message may be presented in
many ways, depending on the subject, purpose, audience, personal style, mood and cultural
background.
3. Media:-
The media of transmission of message are electronic media as T.V., radio, computer and
print media as newspapers, letter, magazine etc. media play a very important role in helping the
receiver’s understand the message. A wrongly chosen medium can interrupt the process of
communication, Selection of medium depends upon message, audience, urgency and situation.
4. Receiver:-
Receiver is the person who gets the message from the sender, decodes it, understands it and
interprets it.
5. Feed Back:-
Having understood the message, the receiver responds to the sender in yes or no or asks
further questions. This process is called feedback.