Q Two most important position in any business message is the
opening and closing paragraph elaborate.
Ans: Opening and closing in business letters play an important role in making the message
effective. They are discussed as under.
Opening:
“First impressions are lasting”. This quotation revealed the importance of opening. It has
following feature.
1. It Catches Attention:
A good opening catches the attention of readers. The main purpose of senders in persuading
request is to convince the reader to read the message. A good opening fulfils this requirement
efficiently.
2. It Motivates the Reader:
If the opening of letter is impressive it leaves good impression on the mind and attitude of
sender. Ultimately it motivates or induces the reader to do the desired activity.
3. It Helps Reader Understand the Main Idea:
Message is starting with the main idea, the reader realizes that it is a good news or direct
request message, on the other hand if it is staring with a buffer or neutral statement it appears to
be a bad news or indirect request. In this way the reader treats the message according to its
requirement.
Closing:
Closing means the last paragraph of the letter. We remember best what we read last. A good
closing has following advantages.
1. Emphasis Upon Action:
A business letter is written with a specific objective. In the last paragraph usually the emphasis
is upon the action. This action is essential to fulfill the purpose of letter. For example in sales
letter the objective is to sell by mail. In closing paragraph the reader is motivated to visits the
shop or purchase the good or services. Because if the reader acquires a lot of information from
the letter but does not purchase the good, the main purpose of the letter remains unfulfilled.
2. To Motivate the Reader:
It also motivates the reader to purchase the product as soon as possible. For this purpose, a
deadline is fixed or any other incentive with a specific period of time is given.
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