Explain the factors which are responsible for the growing importance of communication

Question 5
Explain the factors which are responsible for the growing importance of communication
of an organization. (June-2009)
Answer
The importance of communication in the industrial organization has increased immensely in
these days. The following factors are responsible for the growing importance of
communication:
(1) Growth in the size and multiple location of organizations: Most of the
organization are growing larger and larger in size. The people are working in the
country and abroad, of these organizations. Keeping in touch, sending directions
across and getting feedback is possible only when communication lines are kept
working effectively.
(2) Growth of trade unions: Over the last so many decades, trade unions have been
growing strong. No management can be successful without taking the trade unions
into confidence. Effective communication will create relationship between the
management and the workers.
(3) Growing importance of human relations: Workers in an organization are not like
machines. They have their own hopes and aspirations. Management has to recognize
them and should work with the sprit of integration so that human relations may be
maintained. This may only be achieved though effective communication.

(4) Public relations: Every organization has a social responsibility towards customers,
government, suppliers and the public at large. Communication is the only way an
organization can project a positive image of itself.
(5) Advances in behavioral sciences: Modern management is deeply influenced by
exciting discoveries made in behavioral sciences like psychology, sociology,
transactional analysis etc. All of them throw light on suitable aspects of human
nature and help in developing a positive attitude towards life and building up
meaningful relationship. This is possible only through communication.
(6) Technological advancement: The world is changing very fast, owing to scientific
and technological advancements. These advancements deeply affect not only the
methods of work but also the compositions of groups. In such a situation, proper
communication between superiors and subordinates becomes very necessary.