Q. What are sales promotion letters? State their characteristics and uses.

Q. What are sales promotion letters?
State their characteristics and uses.
Ans: SALES PROMOTION LETTERS:
These letters are issued to supplement the direct sales efforts with a view to develop a
favourable foundation and environment for achieving higher sales. In fact, these letters are
concerned with building up the good will and reputation of the enterprise. The letters aim at
creating a favourable image of the enterprise in the mind of the reader.