Sunday, 3 February 2013

The Truth


The Truth

As a first and most basic step, let’s look into the ingredients of some of these health drinks.
Horlicks - Malted barley, milk solids, sugar, wheat flour, malted wheat, minerals, protein isolate, emulsifier, salt, acidity regulator, vitamins, natural color
Bournvita - Malt extract, sugar, cocoa solids, milk solids, caramel, liquid glucose, permitted emulsifiers, vitamins, minerals, raising agent, salt
Complan - Skimmed milk, lactose, vegetable oil, maltodextrin, sugar, glucose syrup, fat reduced cocoa powder, dextrose, flavourings, magnesium sulphate, thickener (xanthan gum), vitamin mix, mineral mix.
Boost - Malted barley, wheat flour, sugar, milk solids, minerals, colour, glucose, salt, acidity regulator, cocoa powder, vitamin, protein isolate, edible fiber, nature identical flavouring substances
A small ‘did you know’ before we go ahead an analyze these lists.
  • In any product, the ingredients need to be listed in the order of maximum composition. That is, the first ingredient is the most dominant ingredient followed by the second and then the third and so on.
So now let’s analyze these health drinks by looking at their ingredients from a slightly different perspective.
Product
What it contains
What it really contains
HorlicksMalted barley, milk solids, sugar, wheat flour, malted wheat, minerals, protein isolate, emulsifier, salt, acidity regulator, vitamins, natural colorGrain, processed junk, sugar, grain, grain, artificial minerals, processed junk, junk, junk, salt, artificial vitamins, junk
BournvitaMalt extract, sugar, cocoa solids, milk solids, caramel, liquid glucose, permitted emulsifiers, vitamins, minerals, raising agent, saltGrain, sugar, processed junk, processed junk, sugar, sugar, junk, artificial vitamins, artificial minerals, junk, salt
ComplanSkimmed milk, lactose, vegetable oil, maltodextrin, sugar, glucose syrup, fat reduced cocoa powder, dextrose, flavourings, magnesium sulphate, thickener (xanthan gum), vitamin mix, mineral mix.Processed junk, sugar, oxidizable unstable fat, sugar, sugar, sugar, processed junk, sugar, junk, junk, junk, artificial vitamins, artificial minerals
BoostMalted barley, wheat flour, sugar, milk solids, minerals, colour, glucose, salt, acidity regulator, cocoa powder, vitamin, protein isolate, edible fiber, nature identical flavouring substancesGrain, grain, sugar, processed junk, artificial minerals, junk, sugar, junk, junk, junk, artificial vitamins, processed junk, junk, junk
And just so we’re clear

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